PwC introduces a new brand positioning that better reflects how the network mobilizes expertise and technology to support its clients.

PANAMA CITY--(BUSINESS WIRE)--Apr. 29, 2025-

Pink and Yellow Get Laid Off From PwC's Logo

Hey would you look at that, we predicted PwC was cooking up a big rebranding last year and here we are. PwC announced yesterday the firm is “entering a bold new chapter” with a revamped logo that looks very similar to the last one, just less colorful. A fitting choice in our rapidly enshittifying world. PwC’s new look reflects a firm at the forefront of business, technology and industry change PwC is accelerating into its next chapter—helping c…

PwC presented its new brand positioning this Tuesday, with a renewed visual and verbal identity, which will materialize in a global marketing campaign under the slogan ‘So you can’. According to PwC, the new visual and brand identity aims to better reflect how PwC helps its customers create and protect value and aims to become the platform on which to continue doing so in the future. At the center of the new positioning is the idea that PwC help…

PwC launches new brand positioning and 'So You Can' campaign

PwC has refreshed its brand positioning and identity for the first time in 14 years. The launch is being rolled out globally and supported by the Nike-style campaign ‘So You Can’. At the heart of the new positioning is the idea that PwC, which has more than 370,000 employees worldwide, helps clients to “build, sustain and accelerate momentum”.

Brazilian firm reviews strategy, chooses main sectors of activity and aims to double revenue again in the next five years