US EditionPutting Parenting Guilt on Trial: Challenging the Screen Time Stigma
- This week, Lingokids introduced its largest-ever marketing effort in the U.S., called The Trial by Lingokids, aimed at parents with children between the ages of 2 and 8.
- The campaign responds to widespread parental guilt, as over 74% of American parents feel shame about their child's screen time use.
- Featuring 11 real parents who manage screen time at home, the multi-channel initiative explores pressures to entertain children and the belief that moderation benefits development.
- The Lingokids app, boasting over 165 million downloads and thousands of educational shows, supports this by providing content that kids enjoy and parents value.
- Dr. Mona noted that today’s parents prioritize emotional engagement and open communication while facing increased pressure, suggesting the campaign may help lessen screen time guilt.
30 Articles
30 Articles
Helena Independent Record
Putting Parenting Guilt on Trial: Challenging the Screen Time Stigma
In an era where parenting often feels like a performance judged in real-time by peers, social media, and the occasional stranger at the playground, one educational tech company is providing a provocative point of view: guilt-free screen time exists. This…
Lingokids puts Parent Guilt on Trial in First of its Kind Campaign
LOS ANGELES, May 06, 2025 (GLOBE NEWSWIRE) — Today, Lingokids, the #1 interactive app for kids aged 2-8, puts the parenting screen time debate on trial with the launch of its largest U.S. campaign, The Trial by Lingokids. The campaign film highlights the invisible weight of parental guilt that over 74% of American parents feel when it comes to their child’s screen time and encourages open dialogue on the topic, which affects most parents, but is…
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