US EditionPutting Parenting Guilt on Trial: Challenging the Screen Time Stigma
- This week, Lingokids introduced its most extensive campaign yet in the U.S., designed to help parents of young children overcome feelings of guilt related to screen time through a variety of outreach channels.
- The campaign responds to widespread guilt experienced by over 74% of American parents regarding their children's screen use and limited peer discussion, with only 10% frequently sharing concerns.
- Featuring 11 unaware parents who discuss managing screen time amid societal pressures, the campaign highlights that nearly 90% of parents allow screens and many believe moderated use benefits child development.
- The Lingokids app, which has been downloaded over 165 million times worldwide, features a wide array of educational and entertaining shows and games for children, while Dr. Mona notes that modern parents, despite facing greater pressures, place a strong emphasis on emotional bonding and open communication.
- The campaign suggests that feeling guilty over screen time is unnecessary, as captured by the phrase, "you're not guilty, you're human," encouraging parents to seek balanced, realistic solutions.
29 Articles
29 Articles
Helena Independent Record
Putting Parenting Guilt on Trial: Challenging the Screen Time Stigma
In an era where parenting often feels like a performance judged in real-time by peers, social media, and the occasional stranger at the playground, one educational tech company is providing a provocative point of view: guilt-free screen time exists. This…
Lingokids puts Parent Guilt on Trial in First of its Kind Campaign
LOS ANGELES, May 06, 2025 (GLOBE NEWSWIRE) — Today, Lingokids, the #1 interactive app for kids aged 2-8, puts the parenting screen time debate on trial with the launch of its largest U.S. campaign, The Trial by Lingokids. The campaign film highlights the invisible weight of parental guilt that over 74% of American parents feel when it comes to their child’s screen time and encourages open dialogue on the topic, which affects most parents, but is…
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