US EditionPublishers welcome EU move to break up Google adtech monopoly
9 Articles
9 Articles
Publishers welcome EU move to break up Google adtech monopoly
Publishers have welcome a ruling from the European Commission fining Google £2.5bn and ordering it to stop abusing its dominant position in the world of adtech. Daily Mail publisher DMGT is among those to have previously argued Google has been guilty of “punishing publishers that do not submit to its practices” by effectively rigging ad auctions. It filed an antitrust lawsuit against Google in the US in 2021. The new ruling will also encourage p…
The EU’s Google Adtech Decision: Structural Remedies by Stealth?
The European Commission’s €2.95 billion decision against Google arrives amid heightened EU-U.S. trade tensions, the Trump administration’s recent criticism of EU tech regulations, internal disagreements within the Commission, and heated commentary on both sides of the Atlantic. But beyond geopolitics, the decision also raises important legal and policy questions. In particular, the Commission’s apparent request for a structural divestiture as a …
European Commission hits Google with €2.95 Bn Antitrust fine; Trump warns of trade retaliation
The European Commission fined Google €2.95 billion for favouring its own adtech services (AdX, publisher ad server, and ad-buying tools) Former U.S. president Donald Trump denounced the fine as “unfair” and signalled possible trade retaliation under Section 301. Google says it will appeal and warned the decision could hurt European publishers; regulators have given the company 60 days to propose compliance measures. The European Commission, on F…
The European Commission has announced a fine of €2,950 million to Google for abusive practices in the advertising technology sector (adtech) at least since 2014 and to date. Among these practices is favoring its own services to the detriment of other suppliers of the competition that also serve advertisers and publishers online. The decision, which was expected for days but was speculated with that it was postponed by commercial tensions between…
U.S. President Donald Trump has threatened to retaliate against the European Union following the multi-million dollar fine imposed on Google for abuse of dominant position in the digital advertising market. The European Commission sanctioned the technological giant with €2,950 million, the largest antitrust fine applied to the company in Europe since 2018. In a message spread over social networks, the U.S. president denounced Brussels as "mislea…
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