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Publicis Groupe Wins LVMH Asia-Pacific Media Account, Ending WPP’s Nine-Year Run
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Publicis Groupe Wins LVMH Asia-Pacific Media Account, Ending WPP’s Nine-Year Run
Publicis Groupe is set to take over LVMH’s media operations across the Asia-Pacific region from January 2027, expanding its relationship with the luxury conglomerate while ending WPP’s nine-year hold on the regional account. The change will see Publicis assume responsibility for LVMH’s media activities across the region, with Japan remaining outside the arrangement. Dentsu will […]
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