Pepsi-Publicis Coup Will Change How Other Brands and Agency Groups Behave
3 Articles
3 Articles
Publicis Groupe bags global media account for PepsiCo
Publicis Groupe has secured PepsiCo’s global media account, in one of the year’s major agency-holding company wins, displacing longtime incumbent Omnicom. According to media reports, the agency will develop a unified media model for the brand covering strategy, planning, activation, connected identity and technology, with AI and data integrated across the operations. The model will cover PepsiCo’s portfolio, including Pepsi, Gatorade and Lay’s, …
Publicis has been entrusted with the entire global media budget of the agri-food giant Pepsi, after many years spent alongside Omnicom. The news has made pschitt on the media market: PepsiCo entrusts Publicis Group with its global media budget, estimated at 1.7 billion dollars according to COMvergence. It is also the end of a long collaboration with Omnicom, which did not wish to react to our requests. This transfer concerns only the media. "Omn…
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