Publicis Closes $2.2 Billion LiveRamp Deal: ‘We Aren't Worried About Competitors Leaving’
6 Articles
6 Articles
Publicis Groupe has completed the acquisition of LiveRamp and announced the launch of a new growth engine based on artificial intelligence, designed so that brands can manage their data, activate campaigns and develop their own AI systems without losing control of their assets. The operation, announced in May and closed [...] The post Publicis completes the purchase of LiveRamp and launches its growth engine with IA appeared first on Ecommerce N…
Publicis Groupe has announced the improvement of the acquisition of LiveRamp and the simultaneous launch of the solution "plug-and-play" based on artificial intelligence available to all its customers. The article "Publicis Groupe" completes the acquisition of LiveRamp and launches the solution IA "plug and play" for all its customers comes from Brand News.
Publicis Group has finalized the acquisition of LiveRamp and launched an AI growth engine "plug & play" whose customers retain ownership and control. The post Publicis closes the purchase of LiveRamp and launches its AI growth engine first appeared on The Media Leader FR.
Announced in May last year for $2.2 billion, the acquisition of LiveRamp by Publicis Groupe is now finalized. Publicis Group has in fact formalized on Monday the acquisition of the American company specializing in collaboration and activation of data.
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