US EditionGucci Offers Sneak Preview of New Creative Director Demna's Debut Collection
Demna Gvasalia’s first Gucci collection, La Famiglia, blends bold glamour with playful chaos and will be available in 10 stores globally starting September 25th.
- Gucci released its first lookbook titled 'La Famiglia' under Demna Gvasalia's creative direction ahead of Milan Fashion Week 2025.
- Early doubts about Demna's fit for Gucci largely disappeared as he transitioned from a decade at Balenciaga to reimagine Gucci’s aesthetic.
- 'La Famiglia' presents archetypes that study the brand's heritage, showing a playful, refined, and daring world blending Gucci's classics like the Bamboo bag and horsebit loafer.
- This see-now-buy-now collection launches in 10 Gucci stores globally from September 25th and defines Demna’s unapologetically sexy and extravagant era.
- The collection marks a bold new chapter for Gucci suggesting Demna’s distinctive cheekiness could refresh luxury fashion's current landscape.
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The first file will be only in February, but the new creative director has already presented the first records of his vision to the house with the collection "Family Gucci". And launchs a film with Demi Moore.
To surprise the new designer reveals in advance the "new era" of the two Gs
Gucci offers sneak preview of new creative director Demna's debut collection
The collection will be available in 10 stores worldwide — Los Angeles, New York, London, Milan, Paris, Beijing, Shanghai, Singapore, Seoul and Tokyo — for two weeks from the day after a premiere film on Tuesday (Sep 23).
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Maverick Georgian designer Demna debuts for Gucci in Milan
Maverick Georgian designer Demna makes his debut for Gucci at Milan Fashion Week on Tuesday with a film of a family of Italian characters bursting with attitude, as the house pledged a "new era" its history.
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