PRS Guitars has named longtime executive Jack Higginbotham as its first chief executive officer, marking a new leadership chapter for the Stevensville-based guitar manufacturer.
Higginbotham will continue overseeing the company’s worldwide day-to-day operations, including manufacturing, dealer relationships, vendors and international business.
“Jack Higginbotham has been a leader with PRS since the beginning. He is deeply deserving of this role.…
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