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Programmatic in MENA: Will Brands Ever In-House at Scale?

In-housing has been on the agenda for years, but few have built a working programmatic operation. Charlotte McEleny spoke to Naveen Chacko Matthews, Havas Media MENA, and Anshul Jaiswal, UM KSA, about the distance between the pitch and the build... The post Programmatic in MENA: Will Brands Ever In-House at Scale? appeared first on ExchangeWire.com.

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Programmatic in MENA: Will Brands Ever In-House at Scale?

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exchangewire.com broke the news 3 months ago on Tuesday, August 25, 2026.

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Programmatic in MENA: Will Brands Ever In-House at Scale?

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Programmatic in MENA: Will Brands Ever In-House at Scale?

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