Pro-DEI organizers fired up to maintain Target boycott as promises go unfulfilled
Target's decision to end diversity, equity, and inclusion initiatives sparked a boycott causing a 19% decline in shoppers since 2021, with organizers demanding reversal of commitments.
- Target announced that CEO Brian Cornell will step down in February 2026 and be succeeded by current COO Michael Fiddelke.
- The leadership change follows Target's January decision to scale back diversity, equity, and inclusion initiatives, sparking a nationwide boycott led by Rev. Jamal Bryant.
- Boycott organizers across the country have maintained pressure on Target through petitions signed by over 350,000 people and calls for corporate accountability, highlighting declining foot traffic and sales.
- Bryant called the leadership change "smoke and mirrors" in a CNN interview and stated that the boycott will persist until Target honors its previously unmet DEI commitments.
- The ongoing boycott reflects a broader legacy of racial justice activism and suggests that Target's future depends on meaningful cultural changes beyond executive turnover.
45 Articles
45 Articles

Pro-DEI organizers fired up to maintain Target boycott as promises go unfulfilled
When Target announced its current chief executive officer was stepping down, organizers of a months-long consumer boycott took it as a hopeful sign and stressed that their actions will continue as long as promises go unfulfilled.
'Be the Boss Not the Pawn!: Rick Ross Thought a Target Run with His Girlfriend Was Cute, Pastor Jamal Bryant Called It a Slap in the Face
Rev. Jamal Bryant is playing no games when it comes to calling out celebrities and entertainers for still shopping at Target stores, currently facing the wrath of his nationwide boycott. A celebrity shopping trip turned into a teachable moment when he publicly called out rapper Rick Ross for shopping at the very store facing organized resistance from the Black community. Rapper Rick Ross got slammed by Rev. Jamal Bryant after posting a Target sh…
BLK ALERTS - Pro-DEI organizers fired up to maintain Target boycott as promises go unfulfilled
NOVATO, CALIFORNIA – MARCH 05: A view of a Target store on March 05, 2025 in Novato, California. Target CEO Brian Cornell said in a television interview that price increases due to US President Donald Trump’s tariffs on Mexico could be seen on store shelves as early as this week. (Photo by Justin Sullivan/Getty Images) Activists say foot traffic has declined in nearly 2,000 stores since January as they push for a return to diversity and inclusio…
Jamal Bryant Puts Rick Ross on Blast for Target shopping Amid Boycott
Pastor Jamal Bryant calls out rapper Rick Ross for shopping at Target amid ongoing boycott due to the retailer’s rollback of diversity, equity, and inclusion initiatives. Bryant urges Ross not to become a “pawn” and directs him to the boycott’s official website. The boycott, launched by Bryant, demands that Target reinvest in Black banks, colleges, and communities. The boycott has led to millions of dollars in lost sales for Target and has promp…
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