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Pro-DEI organizers fired up to maintain Target boycott as promises go unfulfilled

Target's decision to end diversity, equity, and inclusion initiatives sparked a boycott causing a 19% decline in shoppers since 2021, with organizers demanding reversal of commitments.

  • Target announced that CEO Brian Cornell will step down in February 2026 and be succeeded by current COO Michael Fiddelke.
  • The leadership change follows Target's January decision to scale back diversity, equity, and inclusion initiatives, sparking a nationwide boycott led by Rev. Jamal Bryant.
  • Boycott organizers across the country have maintained pressure on Target through petitions signed by over 350,000 people and calls for corporate accountability, highlighting declining foot traffic and sales.
  • Bryant called the leadership change "smoke and mirrors" in a CNN interview and stated that the boycott will persist until Target honors its previously unmet DEI commitments.
  • The ongoing boycott reflects a broader legacy of racial justice activism and suggests that Target's future depends on meaningful cultural changes beyond executive turnover.
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Pro-DEI organizers fired up to maintain Target boycott as promises go unfulfilled

When Target announced its current chief executive officer was stepping down, organizers of a months-long consumer boycott took it as a hopeful sign and stressed that their actions will continue as long as promises go unfulfilled.

·United States
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Winnipeg Free Press broke the news in Winnipeg, Canada on Wednesday, August 27, 2025.
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