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Princess Cruises Rings in New Year's Day with Star Princess Alaska-Themed Float in the Rose Parade®
Princess Cruises celebrated teamwork and its 25,000 global crew with a 55-foot float featuring over 300,000 flowers and Alaska’s wildlife at the 137th Rose Parade.
- Princess Cruises unveiled its Together in the Magic of Alaska float at the 137th Rose Parade on Jan. 1, 2026, depicting Star Princess and marking its inaugural Alaska season.
- Amid the Rose Parade's The Magic in Teamwork theme, Princess Cruises honored teamwork and paid tribute to local Alaskans and its 25,000 crew members and teammates worldwide.
- Artistic Entertainment Services designed and built the float, which stretched approximately 55 feet long and 21 feet high, adorned with more than 300,000 flowers and natural materials, with four Princess teammates riding onboard.
- By appearing on Colorado Boulevard, the display boosted Princess Cruises' marketing for its Alaska season, dazzling parade audiences and bystanders in Pasadena while honoring local Alaskans and crew.
- Beginning May 3, Star Princess will operate weekly Inside Passage cruises from Seattle, as part of Princess Cruises' biggest-ever Alaska season.
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Princess Cruises Rings in New Year's Day with Star Princess Alaska-Themed Float in the Rose Parade®
IMAGES AND BROLL MEDIA KIT
·Missoula, United States
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Princess Cruises Rings in New Year’s Day with Star Princess Alaska-Themed Float in the Rose Parade®
Princess Cruises rang in 2026 in full bloom with a stunning appearance at the iconic 137th Rose Parade®, unveiling its “Together in the Magic of Alaska” float. The floral masterpiece depicted Star Princess sailing through Alaska’s natural breath-taking beauty, marking the highly anticipated inaugural 2026 Alaska season for the cruise line’s newest ship. Dazzling millions of viewers and thousands of bystanders as Star Princess “cruised” down the …
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Total News Sources20
Leaning Left3Leaning Right0Center12Last UpdatedBias Distribution80% Center
Bias Distribution
- 80% of the sources are Center
80% Center
L 20%
C 80%
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