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Prince William, Kane and Shearer in campaign to use sport to prevent suicide
The toolkit gives sporting bodies practical advice on spotting warning signs and starting conversations, as the UK recorded 6,190 suicides in 2024, officials said.
On World Suicide Prevention Day, The Prince, William, launched the 'On Your Side' toolkit at Everton's Hill Dickinson Stadium to help sporting figures identify and support those in mental health crises.
Suicide remains the biggest cause of death for men under 50, with over 7,000 deaths annually across the UK, prompting The Royal Foundation to create this guide leveraging sport's unparalleled influence.
England captain Harry Kane urged the sporting world to make suicide prevention part of their 'game plan,' as the toolkit offers practical advice on spotting warning signs and starting conversations.
Commitments to embed the resource have been made by the Football Association, The Premier League, and British Cycling, while Team GB will use it with all athletes and staff.
Following two years of development, the initiative aims for a long-lasting legacy, with Everton's launch venue featuring a 'talking bench' honoring former player Gary Speed.