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Netflix 'Done' with Harry and Meghan After 'Lacklustre' Ratings
Netflix will not renew the $100 million deal with Prince Harry and Meghan Markle after citing concerns about performance and strategy, sources said.
- On March 17, Prince Harry and Meghan Markle will not renew their $100 million multiyear deal when it expires in September, and Netflix is ending its partnership with Markle's As Ever brand after two seasons of With Love, Meghan.
- Netflix executives expressed frustration over low viewership for some projects and fraught meetings, insiders told Variety they were 'fed up' with the Sussex pact due to the couple's 'bedside manner' and underwhelming ratings for With Love, Meghan, creating a 'We're done' mood.
- A Netflix spokesperson pushed back, calling the anecdote 'absolutely inaccurate', while Sussex attorney Michael J. Kump said 'Meghan texts and speaks with Mr. Sarandos regularly'; Bela Bajaria praised Archewell as a 'thoughtful and collaborative partner'.
- Following the split, the brand will pursue its next chapter independently while the show shifts to occasional specials; As Ever reports 'meaningful and rapid growth' and is ready to stand on its own.
- After an early hit, the partnership produced mixed results across content and commerce, including $10m in unsold As Ever inventory and alleged giveaways inside Netflix offices.
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17 Articles
17 Articles
The million-dollar Netflix deal by Harry and Meghan is on the move. Weak audience numbers and internal tensions are burdening the collaboration. Netflix is said to have already drawn drastic consequences.
Coverage Details
Total News Sources17
Leaning Left1Leaning Right7Center6Last UpdatedBias Distribution50% Right
Bias Distribution
- 50% of the sources lean Right
50% Right
C 43%
R 50%
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