Amazon Prime Video Turns Into TikTok with New Vertical Video Feed – Streaming Apps Rapidly Abandoning TV-First Design
8 Articles
8 Articles
Prime Video is copying Netflix with its own vertical video feed for movies and shows — but the TikTokification of streaming platforms isn’t what movie buffs are asking for
Prime Video is rolling out its new Clips vertical video feed for mobile, following Netflix and Disney+.
The Amazon Prime Video streaming platform is entering the short and vertical content segment. It presented its new section called Clips. In this new space, you can see TikTok-style content about the series and films on the platform. The new modality, for the time being, is only available to a small group of users in the United States, plus the company indicated that in the coming months the option will be enabled for the rest of the subscribers.
Prime Video launches its Clips format, a feed of short scrollable videos integrated into its mobile app. Initially launched with NBA highlights, the format now extends to movies and series available on the platform. Users access a personalized vertical feed, adapted to their viewing habits. From each clip, it is possible to watch the full title, rent it, buy it, add it to a list or share it via email or social networks. "Clips offers customers a…
Amazon continues to reinforce the evolution of Prime Video as a platform for content discovery. The company has announced the launch of “Clips”, a new short video experience integrated into the mobile app that will allow users to navigate through short fragments of series and films available in the service. The new functionality will unfold [...] The post Prime Video incorporates “Clips”, a short video feed to boost the discovery of content appe…
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