Price discrimination is getting smarter—and low-income consumers are paying the price

Price discrimination is getting smarter—and low-income consumers are paying the price

For customers who don't have the freedom to choose where they shop, technological advancements—particularly artificial intelligence (AI) and intrusive personal data collection—are making price discrimination, inflation and lower-quality goods increasingly likely. Vulnerable consumers are most at risk.

Price discrimination is getting smarter — and low-income consumers are paying the price

For customers who don’t have the freedom to choose where they shop, technological advancements — particularly artificial intelligence (AI) and intrusive personal data collection — are making price discrimination, inflation and lower-quality goods increasingly likely. Vulnerable consumers are most at risk. Flexibility-based price discrimination allows companies to charge different people different prices for the same produce or service, based on …