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Pragma, the Start-up Watchmaker Who Builds His Watches on a More Swiss Ethic than the "Swiss Made"
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The Geneva brand officially came into being in 2024. The starting point is a question about traceability. The result is an uncompromising watchmaking. Perfect candidate for François-Henry Bennahmias' incubatorTen minutes of presentation. Ten minutes of questions and answers. That's all François-Henry Bennahmias, ex-monsieur Audemars Piguet, gave to the participants of his "pitch battle", Monday in Nyon. Six candidates were passed before the jury…
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