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Companies cut ties with actor Kim Soo-hyun amid dating scandal

Brands including Prada and Dinto have ended their advertising contracts with Kim Soo-hyun amid controversy over his relationship with Kim Sae-ron, who was found dead last month, with police suspecting suicide.
Kim Soo-hyun's agency, Goldmedalist, denied the claims of a relationship and stated he was unfairly linked to Kim Sae-ron's death.
The decisions by the brands come amid public outrage and reflect concerns over maintaining customer trust.
Despite ongoing speculation, some brands are delaying severing ties, citing a lack of confirmed legal issues.

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The Straits Times

+2 Reposted by 2 other sources

Brands ditch South Korean actor Kim Soo-hyun over dating scandal

SEOUL - Brands including Prada have cut ties with South Korean actor Kim Soo-hyun amid controversy over his relationship with actress Kim Sae-ron who was found dead in February. Read more at straitstimes.com.

5 hours ago·Singapore

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India Today

Kim Soo-hyun and Kim Sae-ron controversy: Exposing Korean industry's double standards

The controversy involving South Korean actors Kim Soo-hyun and the late Kim Sae-ron has opened a Pandora's box of issues within the entertainment industry, from age-gap relationships to the treatment of disgraced celebrities. As the public grapples with these revelations, the debate continues to rage on about ethics, consent, and gender double standards.

6 hours ago·India

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The Korea Times

Companies cut ties with actor Kim Soo-hyun amid dating scandal

Several companies are terminating their advertising contracts with actor Kim Soo-hyun as the once-popular star rapidly loses his appeal due to his relationship with the late Kim Sae-ron and allegations they began dating when she was a minor.

1 day ago·Korea, Republic of

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pannchoa.com

PEOPLE REMOVING KIM SOOHYUN'S ADS OVERSEAS

Bye🙏Throwing out SEA are throwing him in the streetsoriginal post: here1. Seriously the wording in Korean articles are so weird to star with. Why are we even talking about "relationship"? That's not a "relationship"2. Meanwhile, Koreans' reactions are the most harmful ones of all 3. I feel like foreigners are more normal than us 4. Oh what a positive influence 5. What a f*cking national embarrassment 6. I thought we'd see Disney break ties.. 7.…

15 hours ago

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The Filipino Times

Kim Soo-hyun’s agency denies dating late actress Kim Sae-ron when she was a minor

South Korean actor Kim Soo-hyun and the late Kim Sae-ron were in a relationship, but only after she became a legal adult, his agency Gold Medalist clarified on Friday, March 14. In a statement published by Soompi, the agency addressed rumors from YouTube channel HoverLab Inc., which alleged that the two dated when Sae-ron was …

1 day ago

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Popdiaries

K-Beauty Brand DINTO Cuts Ties with Kim Soo Hyun Amid Controversy

Amidst the ongoing controversy surrounding actor Kim Soo Hyun, K-beauty brand DINTO has made a decisive move by announcing the termination of their contract with the star. Initially supportive, DINTO faced significant public backlash for their stance and eventually decided to halt his activities while investigating the situation. In a statement released on March 15, 2025, DINTO clarified their decision: “Hello, this is DINTO. DINTO has decided t…

2 days ago

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