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Companies cut ties with actor Kim Soo-hyun amid dating scandal

  • Brands including Prada and Dinto have ended their advertising contracts with Kim Soo-hyun amid controversy over his relationship with Kim Sae-ron, who was found dead last month, with police suspecting suicide.
  • Kim Soo-hyun's agency, Goldmedalist, denied the claims of a relationship and stated he was unfairly linked to Kim Sae-ron's death.
  • The decisions by the brands come amid public outrage and reflect concerns over maintaining customer trust.
  • Despite ongoing speculation, some brands are delaying severing ties, citing a lack of confirmed legal issues.
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Koreaboo broke the news in Seoul, Korea, Republic of on Saturday, March 15, 2025.
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