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PR Newswire Expands UK Reach, Adds 65 Exclusive New Websites

PR Newswire's partnership with SWNS adds 65 UK titles, including the Scotsman, expanding targeted press release reach with a new UK Premium add-on.

  • PR Newswire established an agreement with UK news delivery platform SWNS, effective Feb. 27, to provide customers with press release distribution to 65 partner news titles across the United Kingdom.
  • With more than 70 years of industry experience, PR Newswire reaches more than 500,000 newsrooms globally across more than 170 countries, while SWNS operates as the United Kingdom's largest independent supplier of news content to national and regional media.
  • Through 65 partner titles including the Scotsman and Yorkshire Post, the partnership offers brands a sponsored content product to connect with UK audiences, with new distribution options including UK Premium and UK Premium Add-On for flexible targeting.
  • Managing Director Martin Winter of SWNS stated the agreement represents a significant step forward in achieving authentic visibility for brands' stories across the United Kingdom; the collaboration expands PR Newswire's distribution network beyond other major providers.
  • Customers can access these enhanced UK distribution options by logging into the AI-powered PR Newswire Amplify platform, which offers award-winning Content Services, Investor Relations suite, and paid placement tools to address modern PR challenges.
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PR Newswire expands UK reach - adding 65 exclusive new websites

An exclusive agreement with SWNS creates two enhanced distribution options to extend the reach of brand messages in the UK.

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Benzinga broke the news in New York, United States on Monday, March 23, 2026.
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