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Post-Social Music Marketing? Drake moves beyond TikTok

Summary by Hypebot
Drake released his new single "Which One" without TikTok hype or even a traditional music video, It is still gaining millions of streams. Here's how this low-key fan-first approach could change the way artists release music. Have we reached the era of post-social music marketing? The post Post-Social Music Marketing? Drake moves beyond TikTok appeared first on Hypebot.
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Hypebot broke the news in on Tuesday, August 5, 2025.
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