Why You Need to Invest in Customer Retention Strategies

Post-Black Friday customer retention strategies

By Ellie-Rose Davies, Content Executive at IMRG As retailers review Black Friday performance, focus is also turning to how new and existing customers can be retained, as well as how to re-engage shoppers who chose competing retailers during the peak trading period. This blog explores key post-Black Friday opportunities to support customer retention strategies, including: Pricing and discounting Brand partnerships and affiliate channels Personal…

Why You Need to Invest in Customer Retention Strategies

The business is usually busy in the fast moving environment of ecommerce where new customers are attracted and existing customers are neglected. Premier strategies of customer retention are important towards long term growth and profitability. Repeat customers will also act as a regular source of income as well as referrals and good reviews, promoting your brand via word of mouth. When the business invests in loyalty-earning strategies, it can g…