PosoKanei: The Pitfalls of Offers - When the "5+1 Gift" Costs 105% More per Liter, What Does a Price Comparison Reveal - iefimerida.gr
13 Articles
13 Articles
How consumers can compare prices through the PosoKanei platform – What three price comparisons on soft drinks, coffee and pasta reveal The post PosoKanei: “5+1 free” offer up to 105% more expensive – The trap appeared first on in.gr.
Three examples of prices from everyday consumer life show that an impressive offer and a larger quantity do not necessarily guarantee a cheaper purchase. A “5+1 free” offer that turns out to be 105% more expensive per liter, a larger coffee package that costs 44% more per kilo and a multipack of pasta that is more expensive than buying four individual packages. The PosoKanei digital platform Through the PosoKanei digital platform, comparing pri…
How multi-packs and larger quantities can cost us more, revealing examples from the PosoKanei platform
A “5+1 free” offer that costs 105% more per liter, a larger coffee package with a 44% higher price per kilo and a multipack of pasta more expensive than four individual packages. The examples show that the offer and the larger quantity do not always mean a cheaper purchase. Through the digital platform PosoKanei, the price comparison per […]
Consumer psychology is wired to associate bulky packaging and products that include a "gift"
A “5+1 free” offer that turns out to be 105% more expensive per liter, a larger package of coffee that costs 44% more per kilo and a multi-pack of pasta that is more expensive than buying four individual packages. Three examples from consumers' everyday lives show that an impressive offer and a larger quantity do not necessarily guarantee a more economical purchase. […]
Coverage Details
Bias Distribution
- 67% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
