Inside the Reignited Portland Fire, the City’s Newest Sports Franchise
MULTNOMAH COUNTY, OREGON, JUL 14 – Portland's new WNBA franchise will start play in 2026 and recently appointed former Nike executive Clare Hamill as interim president, following leadership changes earlier this year.
- The Portland Fire WNBA team announced its return with the reintroduction of its name, logo, and branding on a live broadcast from northeast Portland.
- Portland won an expansion franchise awarded to RAJ Sports and the city in September 2024 after local lobbying efforts and WNBA strategic expansions.
- The Fire unveiled a new 'Rose on Fire' logo and color palette and share a joint training facility with the Portland Thorns near Hillsboro, Oregon.
- The Fire have sold in excess of 11,000 season tickets, setting a new record for the WNBA, while interim president Clare Hamill stated, "We're guiding everyone toward the launch."
- The franchise aims to revive the original 2000–2002 Fire legacy and reestablish Portland as a key market for professional women's basketball.
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GloRilla, Gatorade & WNBA Team Up For ‘Let Her Cook’ Campaign
Source: Courtesy / Gatorade GloRilla brings the heat to the hardwood in Gatorade’s new campaign, “Let Her Cook: The W,” a bold celebration of WNBA excellence. Read more and check it out inside. With her track “Let Her Cook” fueling the campaign’s energy, the Memphis rapper sets the tone for a vibrant tribute to the legends, leaders, and rising stars of women’s basketball. Narrated by WNBA icon Lisa Leslie, the campaign highlights game-changing p…

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Oregon brings Portland Fire name back to the WNBA
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Total News Sources37
Leaning Left14Leaning Right2Center12Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 43%
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