PortAventura: 30 years driving seasonalisation in Costa Daurada

“We launched the first theme park in Spain. Until then we talked about amusement parks, such as those in Barcelona or Madrid, but not about a concept of entertainment like ours. We were innovative and, over time, we have been fine-tuning things and now we compare ourselves to Disney or Universal,” explains director general of the Salou and Vila-seca complex (Tarragona), Fernando Aldecoa. The celebration of its 30th anniversary comes after the wo…