US EditionLabubu Fans Flock to Stores After Launch of Mini Dolls
Pop Mart's mini Labubu dolls sold out minutes after release, with resellers marking up prices by up to 230%, reflecting sustained global collector demand.
- Pop Mart International Group launched its new mini Labubu dolls online and in stores on August 28 and 29, 2025, selling out almost instantly across China and key overseas markets.
- The launch followed strong consumer demand driven by the dolls' hand-sewn complexity, which Pop Mart CEO Wang said causes a slow, staggered release limiting production speed.
- The 10.5cm mini Labubus come in 28 standard editions priced at 79 yuan each in China and are sold via blind boxes, creating a high demand bolstered by influencer and celebrity exposure.
- Resellers offered full 14-box cases at up to 2,600 yuan—more than double the official 1,106 yuan retail price—with Wang Xiaolei planning to resell at about 1,700 yuan, netting around 600 yuan profit.
- Pop Mart's stock rallied 262% in 2025 to HK$435.7 billion market value, making founder Wang one of China's youngest billionaires, while the sustained demand signals ongoing strong enthusiasm for Labubu products.
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34 Articles
The Labubu figurines, these small smiling monsters, generated record revenues for the Chinese retailer Pop Mart in the first half of 2025. The Labubu already account for a third of Pop Mart's sales. Abroad, the growth is spectacular: +1100 % in America, +730% in Europe. The Chinese toy giant has just launched a new collection in mini version, something to delight fans.
Labubu fans flock to stores as mini dolls are launched
A dozen furry dolls strung together on a metal chain dangled from Labubu fan Maki Li’s neck as he proudly posed for photos in front of a store selling the toys in central Beijing on Friday.Made by Chinese toymaker Pop Mart, the fanged creatures have taken the world by storm, adorning the handbags of celebrities...
The hunt for the mini Labubu is on
Mini Labubus were put on display at a Pop Mart store in Singapore.Aditi BharadeTo no one's surprise, Pop Mart's new mini Labubus are proving very popular.The dolls sold out almost instantly when the new series dropped online in Asia.Desperate fans also crowded physical stores, hoping to get their hands on the 4-inch dolls.Securing the new mini Labubu when it dropped out in Asia proved to be as hard as getting a Taylor Swift concert ticket.When P…
Pop Mart’s new mini Labubu doll sells out instantly in China
Chinese toy maker Pop Mart International Group’s newest Labubu dolls sold out instantly after their release across online retail channels in its home country on Thursday, indicating consumer fervor for the rabbit-eared dolls remains high.
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