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Political consultants find common ground and discuss modern campaign strategies

Summary by The Appalachian
Two political consultants from different parties discussed the strategies behind modern campaign advertising Tuesday night at the Schaefer Center for the Performing Arts, from voter data and targeted ads to misinformation and negative campaigning. The event, hosted by Student Affairs, brought together political strategists Morgan Jackson and Paul Shumaker, the top political consultants for senate...
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The Appalachian broke the news on Tuesday, September 22, 2026.
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