Lage and Rezende Release English Version of Their Book on the Psychology of Running for Office

Lage and Rezende Release English Version of Their Book on the Psychology of Running for Office

Political strategist Alberto Lage and psychologist Iracema Rezende wrote the book to take readers inside the minds of candidates during campaigns — to examine how stress, scrutiny, and high-stakes decisions shape behaviour, and what those patterns mean for leaders in any field. “Inside the Candidate’s Head: The Psychology of Running for Office – Lessons from Brazil’s Campaign Trenches” is now available in English. The book topped Amazon Brazil’s…

Inside The Candidate's Head Goes On Sale In English After Strong Run In Brazil And Latin America

Political strategist Alberto Lage and psychologist Iracema Rezende set out to understand the psychological demands placed on candidates during campaigns

Political Campaign Book From Brazil Lands in English for the First Time - PR News Blog

Political strategist Alberto Lage and psychologist Iracema Rezende wrote the book to explore how emotional pressure shapes the way candidates behave — and what lessons that holds for leaders and decision-makers well outside the world of politics. “Inside the Candidate’s Head: The Psychology of Running for Office – Lessons from Brazil’s Campaign Trenches” is now available in English for readers around the world. The title topped Amazon Brazil’s b…