Police use local song to spread awareness against drug abuse

Police use local song to spread awareness against drug abuse

Jeypore Police adapts tribal folk song “Chhi Chhi Chhi Re Nani Chhi” for Nasha Mukti Bharat Abhiyan, urging youth to reject drugs in Koraput, Odisha.

Odisha Police uses tribal folk song to amplify anti-drug message - OrissaPOST

Koraput: In an attempt to blend local culture with public awareness, Odisha Police in Koraput district has launched a campaign under ‘Nasha Mukt Bharat Abhiyaan’ by adapting the popular tribal folk song “Chhi Chhi Chhi Re Nani Chhi” to spread the message against drug abuse. The campaign materials prepared for the purpose give a fresh spin to the well-known folk refrain. It depicts two villagers urging a man to consume intoxicants, only to be met…