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Polestar CEO Says Design, Sustainability Differentiate From Volvo, Zeekr
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Polestar CEO Says Design, Sustainability Differentiate From Volvo, Zeekr
Polestar Chief Executive Officer Michael Lohscheller said on Thursday that Scandinavian minimalist design and the brand’s sustainability framing remain the two differentiators that allow Polestar to coexist with Volvo Cars and Zeekr under the broader Geely Holding umbrella. The three premium brands share platform architectures and increasingly compete in overlapping European price bands. Responding to a question from EV at the Financial Times Fu…
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