Podcasting’s Pivot to Video – Pixel Envy

Podcasting’s Pivot to Video – Pixel Envy

Joseph Bernstein, New York Times: Indeed, according to an April survey by Cumulus Media and the media research firm Signal Hill Insights, nearly three-quarters of podcast consumers play podcast videos, even if they minimize them, compared with about a quarter who listen only to the audio. Paul Riismandel, the president of Signal Hill, said that this split holds across age groups — it’s not simply driven by Gen Z and that younger generation’s su…