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Squid Game’s Jo Yu-Ri and Son Ye-Jin to Lead Netflix K-Pop Drama ‘Variety’

SEOUL, SOUTH KOREA, JUL 20 – Netflix pairs veteran Son Ye-jin with former idol Jo Yu-ri in a drama exploring K-pop's intense industry and fan obsession, backed by director Kim Yong-hoon.

  • Greenlighting Variety, Netflix enlisted Son Ye-jin and Jo Yu-ri, produced by CJ ENM Studios and UNU, available exclusively on Netflix.
  • Following global hits Squid Game and Kingdom, Netflix doubled down on Korean content with Variety, underscoring its strategic investment in Korean dramas.
  • Veteran actress Son Ye-jin returns in Variety after Crash Landing on You, with Jo Yu-ri, a former K-pop idol, joining from her singing background, and Kim Yong-hoon directing following Mask Girl's success.
  • With its upcoming launch, Variety has drawn early attention and is one of Netflix’s most anticipated Korean dramas.
  • Projected to become the next global K-drama phenomenon, Variety explores industry and fan dynamics, with Netflix's backing and top talent involved.
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Comprehensive music content company YG PLUS announced on the 22nd that it will join hands with Netflix to globally distribute soundtracks (OSTs) for Korean original series. YG PLUS is the main distributor of Netflix Korean series and movies.

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rpp.pe broke the news in on Sunday, July 20, 2025.
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