Meghan, Duchess of Sussex unveils As Ever lifestyle brand

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Meghan Markle launches lifestyle brand hours after Netflix series airs

Meghan’s new brand, called As Ever, includes spreads and pre-made baking mixes which will be available in spring 2025, the website says.

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Meghan Markle Addresses "Mistakes" With As Ever Company Debut Amid Name Backlash

Meghan Markle, who launched her lifestyle brand As Ever last month, discussed the lessons she learned while bringing the company to life.

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Meghan Markle on Tumultuous Lifestyle Brand Launch: ‘I Was Figuring It Out in Real Time’

Meghan Markle discussed the 'twists and turns' that have defined the launch of her new lifestyle brand, which was renamed As Ever last month.

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Everything we know about Meghan Markle's lifestyle brand As Ever

Meghan Markle in 2024.Diego Cuevas/Getty ImagesMeghan Markle is launching her new lifestyle brand, As Ever, in the spring of 2025.The Duchess of Sussex initially teased the brand as American Riviera Orchard in 2024.Meghan is partnering with Netflix on the brand, which will sell jam and other products.Meghan Markle is swapping out her throne for a seat in the boardroom.Of course, Meghan never actually sat on a throne despite marrying a prince, an…

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Princess Lilibet helps mom Meghan Markle revamp her lifestyle brand, plus Tyler James Williams joins us

Princess Lilibet helps mom Meghan Markle revamp her lifestyle brand, plus Tyler James Williams joins usPEOPLE in 10 unpacks the best of the week — with a superlative twist! — from celebrity engagements and breakups to royals, style, baby news, and more. Plus, an expert PEOPLE editor answers the burning question of the week, and one of our favorite stars joins us for a sitdown.This week: Meghan Markle gets help from daughter Princess Lilibet as s…

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Meghan Markle can do little right, both at home and abroad. Prince Harry's wife changed the name of her lifestyle brand this week, causing a stir (inter)nationally now that it turns out that both the name and logo of her company As Ever have existed for a long time.