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Pinterest Will Lay Off 15% of Its Workforce as the Platform Pivots Resources to AI

Pinterest will cut fewer than 700 jobs and reduce office space to focus on AI roles and products, incurring $35 million to $45 million in restructuring costs.

  • In a regulatory filing, the company said Pinterest will cut less than 15 percent of its workforce, affecting roughly 700 employees, with reductions complete by Sept. 30th, 2026.
  • Company documents show Pinterest is reallocating resources to AI-focused roles and prioritizing AI-powered products to support three transformation initiatives, two connected to AI, and reshaping its sales and go-to-market approach.
  • Alongside staff cuts, Pinterest will reduce office space and record pre-tax restructuring charges of $35,000,000 to $45,000,000, reflecting its investments in AI including Pinterest Assistant and AI-powered boards.
  • Shares reacted with Pinterest stock falling more than 9% as of midday trading and the company said it plans to reinvest in key development areas and strategic opportunities.
  • Industrywide, Pinterest has accelerated AI integration recently, with Bill Ready, Pinterest CEO, highlighting open-source AI models and the platform serving 600 million consumers.
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Pinterest will lay off 15% of its workforce as the platform pivots resources to AI

NEW YORK (AP) — Pinterest plans to lay off under 15% of its workforce, as part of broader restructuring that arrives as the image-sharing platform pivots more of its money to artificial intelligence. In a Tuesday securities filing, San Francisco-based Pinterest said it was making these cuts to support “transformation initiatives” — which include reallocating the company’s resources to AI-focused roles and prioritizing AI-powered products. It sai…

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The Pinterest social network will reduce its workforce by at least 15% and the space of its offices by the end of September with the aim of focusing on promoting the development of artificial intelligence (AI).

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The Economic Times broke the news in on Tuesday, January 27, 2026.
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