PhotobookShop fined over influencer reviews

Photobook company told influencers to lie about paid posts

An online photo-printing giant has become the first business in Australia to be slapped with hefty fines for ‘airbrushing’ negative reviews and gagging influencers in a scheme which misled consumers.

PhotobookShop fined over influencer reviews

Influencer marketing practices have been placed back under the spotlight, with one of Australia’s biggest photobook retailers caught in the crosshairs. Online photobook business Tomsem Consolidated Pty Ltd, trading as PhotobookShop, has been fined $39,600 in penalties after the ACCC issued two infringement notices over allegedly misleading influencer reviews on Instagram. Gifted products not disclosed The ACCC’s investigation began after an infl…

PhotobookShop Cops ACCC's First Ever Fine Over Misleading Influencer Product Reviews

For the first time, the Australian Competition and Consumer Commission (ACCC) has penalised a business for using influencers without disclosing a payment or gift.   Tomsem Consolidated Pty Ltd, trading under PhotoBookShop, was hit with two infringement notices, resulting in $39,600 in penalties, by the consumer watchdog after an influencer reported concerns about a written agreement they were sent that requested they not disclose they had …

Not an #ad: VIC business fined $40,000 over allegedly dodgy influencer reviews

It is the first time the ACCC has leveled hefty financial penalties for allegedly misleading influencer reviews, a growing area for concern for the competition watchdog. The post Not an #ad: VIC business fined $40,000 over allegedly dodgy influencer reviews appeared first on SmartCompany.

ACCC issues first ever fine over hidden influencer deals

Australia’s competition regulator has fined online printing service Photobook Shop $39,600, in its first financial penalty against a brand for using influencers without disclosing a payment or gift.The ACCC issued an infringement notice after Melbourne-based Photobook Shop provided products valued between $50 and $400 to influencers on 107 occasions, in return for reviews that explicitly […]

Photobook Retailer Fined Over Undisclosed Influencer Promotions

An Australian online photobook retailer has been hit with penalties totalling $39,600 after regulators found it may have misled customers through influencer content shared on social media. The Australian Competition and Consumer Commission issued two infringement notices to Tomsem Consolidated Pty Ltd, which operates as PhotobookShop, following an investigation into how the business handled influencer