Phil Schiller Steps Down From App Store and Apple Events

Apple's Phil Schiller hands over App Store and Events to Eddy Cue

Phil Schiller has reportedly stepped back from running the App Store, 13 days after Apple replaced its EU Core Technology Fee with a flat 5% commission.

Phil Schiller steps down from App Store and Apple events

Phil Schiller is handing off the App Store to Eddy Cue's services team and Apple events to Nola Weinstein, remaining an Apple Fellow.

Phil Schiller is leaving his biggest jobs at Apple

Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg. Following the change, Schiller will keep his Apple Fellow title and continue "working on unspecified initiatives," Bloomberg reports. The news comes just one day before hardware leader John […]

Apple's Phil Schiller Scales Back Role as John Ternus Era Begins

Apple's Phil Schiller is no longer going to run the App Store or oversee product events, reports Bloomberg. Schiller isn't leaving Apple, but he is narrowing his responsibilities and working on unspecified projects. Employees at Apple told Bloomberg that 66-year-old Schiller appears to be taking another step toward retirement. Schiller was Apple's marketing chief until 2020, when he stepped down and took on the title Apple Fellow. At the time, S…

Apple’s Phil Schiller Walks Away From App Store Ahead of New CEO

Longtime Apple executive Phil Schiller is stepping down from managing the App Store and product launches during a major transition.