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EU says ‘rabbit hole’ video feeds on TikTok violate its digital rules

The Commission says TikTok’s feed keeps pushing similar harmful videos and gave the company a chance to respond before any penalty is imposed.

  • On Friday, the executive arm of the 27-nation European Union ordered TikTok to revamp its "For You" feed after preliminary findings linked the platform's recommendation algorithm to harmful "rabbit holes" affecting mental health and body image.
  • Regulators said the algorithm feeds users "triggering" content like weight loss videos based on past engagement, failing to assess how these systems threaten user well-being and body image.
  • To curb the "rabbit hole effect," European Commission Executive Vice-President Henna Virkkunen demanded TikTok reduce reliance on viewing time as a recommendation metric, prioritizing "explicit preferences" to help users opt out.
  • Following two years of investigation under the Digital Services Act, the European Commission has issued two prior findings accusing TikTok of "addictive design" and failing to protect children's privacy.
  • TikTok faces potential fines of up to 6% of total annual revenue if the European Commission upholds these preliminary findings, though the company has not yet responded to the commission.
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209 Articles

Lean Left

The European Union (EU) has accused TikTok of violating digital rules with its "For You" feed, which constantly recommends similar content to users.

·Istanbul, Türkiye
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Right

The European Union calls on the social network TikTok to modify its flows of personalized videos, accused of harming the well-being of users

·Montreal, Canada
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Lean Right

The European Commission is calling on TikTok to make changes to its recommendations. According to its preliminary assessment, the "For You" feed promotes addiction, eating and anxiety disorders.

·Berlin, Germany
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The European Commission reached a preliminary conclusion on Friday that TikTok is in breach of the Digital Services Regulation because its recommendation system leads users into a pattern of repetitive content consumption that can harm users' mental health.

·Tallinn, Estonia
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La Presse broke the news in Montreal, Canada on Friday, November 6, 2026.
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