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Pharmaceutical companies spend big on TV
Summary by Newstalk Florida - N
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Pharmaceutical companies spend big on TV
United States of America is one of only two countries—along with New Zealand—that allows direct-to-consumer Pharmaceutical Advertising Became A Dominant Force On TV – Spending Billions! Drug advertising on TV. As the population ages and chronic disease rates rise, pharmaceutical companies have responded by increasing their ad spend to promote new and patented drugs directly to consumers. In 1997, the FDA allowed pharmaceutical companies to adver…
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