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Popular Nintendo Game Under Fire by PETA for Character’s Accessory

PETA urges Nintendo to remove the cow character's nose ring in Mario Kart World, highlighting its real-world use in causing pain and control in the meat and dairy industries.

  • People for the Ethical Treatment of Animals wrote to Nintendo’s president, demanding removal of Cow’s nose ring in Mario Kart World on Nintendo Switch 2.
  • PETA says nose rings are used by the meat and dairy industries to exploit and control animals, and notes the dairy industry clips spiked rings on baby cows to cause pain.
  • PETA described how brass rings are crudely stabbed through the sensitive septum of cows and bulls, and chains from the nose ring to the horn are used to inflict more pain, highlighting cruelty.
  • PETA is requesting that Nintendo remove the nose ring and redesign Cow’s model without it, citing animal cruelty concerns highlighted in their open letter.
  • With Cow going viral, PETA’s 10 million supporters take notice of its broader impact on animal cruelty awareness in gaming.
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The Outerhaven broke the news in on Thursday, August 14, 2025.
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