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Personal & Psychological Factors Key to Alfa Mart Curup Sales
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Personal & Psychological Factors Key to Alfa Mart Curup Sales
A recent study published in the Al-Falah: Journal of Islamic Economics has shed light on the factors influencing consumer purchasing decisions at Alfa Mart Curup, a prominent retail chain in Indonesia. The research, led by Muhammad Istan from the State Islamic Institute (STAIN) Curup in Bengkulu, analyzed the impact of cultural, social, personal, and psychological factors on consumer behavior. Source
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