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Perplexity's CEO wants its new browser to learn everything about you

  • Perplexity CEO Aravind Srinivas announced that the company is developing an AI browser named Comet, which aims to track user data more extensively than any browser before it.
  • Comet's privacy policy states it could disclose personal information to advertisers and third parties, although Perplexity claims it does not sell personal information as defined under the California Consumer Privacy Act.
  • The browser aims to create detailed user profiles to offer more targeted ads based on online behavior, navigating user trust through personalized content.
  • Perplexity plans to launch Comet soon, with existing partnerships including a pre-installation deal with Motorola's Razr smartphones.
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BGR broke the news in on Friday, April 25, 2025.
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