Affle Acquires Perion Network for $420m

Affle acquires Perion Network for $420m

The Indian digital advertising company will pay a 34.5% premium on the Israeli ad-tech company’s closing share price on Wall Street on Friday.

Affle Agrees to Acquire Perion in $420 Million All-Cash Deal

The deal would expand Affle’s presence in connected TV, retail media and other digital advertising channels.

Perion Enters into Definitive Merger Agreement with Affle

NEW YORK & TEL AVIV--(BUSINESS WIRE)--Perion (“Perion” or the “Company”) (NASDAQ & TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, and Affle 3iL Ltd., a subsidiary of Affle International Pte. Ltd. (“Affle”), a global technology company delivering AI-led solutions in mobile advertising, today announced that they entered into a definitive agreement under whi…