Audi Will Invest $4 Billion To Build SUVs in America
- On Saturday, Audi Chief Executive Gernot Döllner joined President Donald Trump in Georgia to announce a $4 billion factory near Macon, expected to create roughly 4,500 jobs and mark the brand's first U.S. assembly plant.
- Facing about $1.4 billion in annual tariff costs, Audi aims to mitigate trade volatility by shifting production locally, as the manufacturer previously imported all American-market vehicles from Mexico or Europe.
- The facility will produce 200,000 sport utility vehicles annually, including the Q7, Q8, and forthcoming Q9 models, positioning Audi to compete with rivals BMW and Mercedes-Benz, which already operate U.S. assembly sites.
- While pursuing American growth, Volkswagen Group faces domestic restructuring involving approximately 50,000 global position reductions; the IG Metall union called the timing 'hard to understand,' emphasizing German employees need clear job prospects.
- Construction begins next year, with vehicle production anticipated in the early 2030s, representing a strategic reassessment as Volkswagen balances high operating costs, weaker demand, and the transition to electric vehicle manufacturing.
87 Articles
87 Articles
At an election campaign event in the U.S. state of Georgia, US President Trump announces the construction of an Audi plant in Georgia. He then asks the Audi boss on stage to thank Trump for his support.
The appearance together with US President Trump on an election campaign stage may have a replay for Audi CEO Wöllner. Works council director Cavallo sees this as a clear violation of internal guidelines.
Zeit Online
A new Audi plant in the USA - announced on Trump's campaign stage. For VW Works Council CEO Cavallo, this is a reason for shame. The VW Group Executive Board had been made a puppet.
Again there were protests in several European cities - also with violence. Will this happen to us soon? Why Audi is building its first US plant. More biodiversity: what foresters do against cherry lorries.
Audi boss Döllner celebrates a handshake with Trump on the big MAGA stage. According to expectations, the critics in Germany are raging. That's far too comfortable. And what should the German auto boss have done?
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