US EditionPEPSICO® ANNOUNCES WORLDWIDE OFFICIAL PARTNERSHIP WITH FORMULA 1®
- PepsiCo announced a multi-year global partnership with Formula One beginning in 2025, with branding appearing on tracks worldwide.
- This deal follows Formula One's ongoing strategy to attract large sponsors and PepsiCo's goal to engage new audiences globally.
- As part of the partnership, Gatorade will be designated as the official sports drink and headline sponsor for the F1 Sprint Series, while Doritos and Sting Energy will take on roles as the official snack and energy drink partners, respectively.
- Formula One reaches 1.6 billion global viewers and 826 million active fans, with 21 races providing PepsiCo trackside advertising, Fan Zone activations, exclusive marketing, and hospitality rights.
- The partnership aims to deliver innovative fan experiences, accelerate PepsiCo brand exposure, and supports Formula One's expansion to new global audiences.
41 Articles
41 Articles
'There's A Lot Of Mutual Value' PepsiCo Execs Explain Global Partnership With Formula 1, Sting Energy Becoming Official Energy Drink Of F1
PepsiCo has become an Official Partner of Formula One until 2030 and we spoke with Pepsico execs to explain what that means for the two companies. On Tuesday, Formula One and Pepsico announced a global partnership that will see Sting Energy, Gatorade, and Doritos become integrated on race days. “As part of the new agreement, PepsiCo will be prioritising the creation of meaningful fan engagement beyond just the race venues through exciting on-pac…
Sound of Speed: Sting Energy's Bold Entry into Formula 1®
Sound of Speed: Sting Energy's Bold Entry into Formula 1® In an exciting new partnership, Sting Energy, PepsiCo's electrifying energy drink, has joined the fast-paced world of Formula 1® as its Official Energy Drink Partner. This ingenious collaboration emerged from a viral moment that captured the internet's attention, when DJ Armin van Buuren uncovered an uncanny auditory connection between Sting Energy and the iconic roar of F1 engines. Celeb…
PEPSICO® ANNOUNCES WORLDWIDE OFFICIAL PARTNERSHIP WITH FORMULA 1®
PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire/ -- PepsiCo announces a groundbreaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year commitment. This partnership unites the world's fastest growing sport with three of PepsiCo's powerhouse brands: Sting Energy, Gatorade, an…
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