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Christmas in June? Shoppers Say ‘Must Be a Wind up’ as Festive Stock Hits Stores

  • In June 2025, major UK stores like Asda and B&M began stocking Christmas and Halloween items months ahead of the festive season.
  • This early stocking followed shoppers sharing sightings on social media and retailers promoting deals, causing confusion and mixed reactions.
  • Some consumers criticized the early availability as "ridiculous," while others viewed it as sensible for budgeting and planning purposes.
  • A 2024 Ipsos study found over 75% of Britons consider even September too early for Christmas food and decorations, highlighting widespread disagreement on timing.
  • The early festive stock signals retailers’ attempts to capture early sales, but it also suggests a potential clash with consumer expectations about seasonal timing.
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Telegraph & ArgusTelegraph & Argus
+12 Reposted by 12 other sources
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Christmas in June? Shoppers say ‘must be a wind up’ as festive stock hits stores

Shoppers have spotted that Christmas and Halloween has come early in Home Bargains, Poundland and TK Maxx – as seasonal stock is out on shelves.

·Bradford, United Kingdom
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The Irish Sun broke the news in Ireland on Thursday, June 12, 2025.
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