People before process: How strategic empathy builds high-performance teams - Advertising Media Forum

People Before Process: How Strategic Empathy Builds High-Performance Teams - Brand Spur

30 Sep 2025 In the media industry, process often becomes the holy grail. We measure, we optimise, and we automate, until the humanity is stripped from the work. Yet in my experience, the secret to building high-performance teams isn’t found in another process map or operational framework. It’s found in people. People are the real engine of this industry, we operate on grit, resilience and relationships. However, we often forget the strong found…

People before process: How strategic empathy builds high-performance teams - Advertising Media Forum

In the media industry, process often becomes the holy grail. We measure, we optimise, and we automate, until the humanity is stripped from the work. Yet in my experience, the secret to building high-performance teams isn’t found in another process map or operational framework. It’s found in people. Read more...