Ann Martinelli is the founder of Primitive Boutique, a women-owned boutique that allows customers to create fully customizable apparel. Buying merchandise from her isn’t just a transaction, though; it is a collaborative process where you get to take charge and be your own designer. The boutique is widely known for customizable Philadelphia sports gear, including hats, shirts, sweaters, and koozies. “I like to go to tailgates, and I like to look …
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