Peacock showing ads upon launch opens the door for more disruptive streaming ads
Peacock will roll out Arrival Ads on its profile screen in 2026, aiming to boost ad revenue using AI-driven targeting amid stagnant subscriber growth of 41 million.
4 Articles
4 Articles
NBC previews AI-driven advertising formats ahead of CES
An app tile for Comcast’s streaming service Peacock appears on a streaming television device. (Courtesy photo) NBC Universal is rolling out a broad suite of advertising technology, data products and streaming ad formats aimed at leveraging the power of artificial intelligence to super-serve marketers and tying premium video more directly to measurable business outcomes. At a press event on Wednesday in New York City, executives positioned its ro…
Peacock just found a bizarre new place to stuff ads, and the invasion begins the second you open the app
NBCUniversal just announced a big change to Peacock by adding “Arrival Ads” that show up on your profile page as soon as you log in. This new ad format lets brands take over the first thing you see when entering the platform. It sounds like a bad experience for users, but advertisers are thrilled about it. Peacock is the first streaming service to offer this type of ad in a premium ad-supported video service. Since this spot is one of the most v…
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