US EditionCloudflare Blocks AI Crawlers by Default, Debuts Pay-Per-Crawl Marketplace
SAN FRANCISCO COUNTY, CALIFORNIA, JUL 1 – Cloudflare now blocks AI crawlers by default and offers a pay-per-crawl option, with over 1 million domains opting in to protect content and generate revenue for creators.
- On Tuesday, Cloudflare launched Pay per Crawl, a private beta marketplace in the US allowing publishers to monetize AI bot access to their websites.
- The launch responds to AI crawlers scraping content without permission, reducing publisher traffic and ad revenue amid fading Google Search visits and rising AI chatbot use.
- Cloudflare’s system lets publishers block AI crawlers by default, set micropayment rates per crawl, and charge different prices for various content types or paths.
- CEO Matthew Prince emphasized their aim to empower creators directly, while a Cloudflare blog highlighted that this approach encourages a transparent marketplace that accurately values original content.
- This model could reshape AI content licensing, but its success depends on AI companies cooperating and on effective crawler detection to avoid disrupting AI training workflows.
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