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Paxton, Talarico Launch Texas Senate Ads as General Election Begins

Both campaigns are using corruption and culture-war attacks to shape a race analysts say could affect down-ballot Republicans.

  • On Wednesday, Texas state Rep. and Democratic Senate candidate James Talarico launched his "The People vs. Ken Paxton" tour in Houston, framing his campaign against Texas Attorney General Ken Paxton as a fight against corruption and billionaire influence.
  • The general election officially began Tuesday after Paxton clinched the Republican nomination, prompting both candidates to immediately launch aggressive digital ad campaigns attacking each other's character ahead of November.
  • Talarico's ads highlight Paxton's impeachment and scandals costing taxpayers $6.6 million and $5.1 million, while Paxton's campaign targets Talarico's past remarks about biological sex, calling him an "extreme radical."
  • Political analysts expect intensified messaging as over $168 million has already been spent across primary and runoff elections, establishing this as the nation's costliest Senate race this cycle.
  • Governor Greg Abbott aims to unite Republicans for November, while Talarico seeks to appeal to independent voters and break Texas's 32-year streak without electing a Democrat to the Senate.
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USA Today broke the news in New York, United States on Tuesday, May 26, 2026.
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