Patient Service Programs (PSPs): The New Brand Differentiator in Pharma
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Patient Service Programs (PSPs): The New Brand Differentiator in Pharma
By Partha Anbil and Kamini Anbil Patient Service Programs (PSPs) have become a cornerstone for pharmaceutical brands, shaping patient outcomes and brand perception in today’s complex healthcare environment. The Rising Importance of PSPs Launching a new therapy now requires more than regulatory approval and clinical efficacy. With ongoing affordability challenges, increased payer scrutiny, and higher patient expectations, pharmaceutical companies…
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