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The Baby Essentials Parents Keep Recommending Are Now on Sale – Here’s What I’d Buy

On 27th Jan 2026, Natalie Dixon, Lifestyle Writer, published a roundup highlighting an Ickle Bubba UK sale covering prams, car seats, cots and highchairs.
Many parents cite Ickle Bubba as a trusted baby brand amid overwhelming shopping considerations like safety, practicality, longevity, and price for UK parents and mums.
The Virgo Growing Family 11-piece pram is praised for its newborn-to-toddler versatility, while the Radial 360 rotating car seat offers 360° rotation that reviewers called a game-changer.
Practical buying details include free UK delivery over 50 and £4 under 50, with the article disclosing it may earn a small commission.
For long-term planning, the Coleby Classic cot bed converts into a toddler bed, while the Virgo Growing Family 11-piece pram 'grows with your family' to ease repeat purchases.

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The baby essentials parents keep recommending are now on sale – here’s what I’d buy

Buying baby gear can feel overwhelming, but one trusted brand keeps coming up in conversations with parents. With prams, car seats and cot beds now reduced, I’ve rounded up the items I’d genuinely consider based on reviews and real-world recommendations.

14 hours ago

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